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Webinar: Communicating Public Health FindingsDate:
1:00 PM to 2:30 PM
Effective Strategies for Communicating Public Health Findings with the Media and Policymakers
Health services research (HSR) and public health services and systems research (PHSSR) findings have important relevance for policy. For these findings to impact health policy and practice, the research must be translated and tailored for a policy-minded audience. This webinar will provide pointers for how researchers can communicate effectively with decision-makers. Panelists will review the various vehicles for communicating messages to key constituencies, give tips on developing messages and outreach strategies, explain how the media can be utilized to bridge research and policy, and discuss how to become more involved in health policy and local health decision-making. A special focus will be given to public health, and examples will be drawn from the field of PHSSR.
Thanks to generous support from the Robert Wood Johnson Foundation, this webinar is free.
Format: Live webinar, audio with PowerPoint
Course Level: 101 Introductory
Follow AcademyHealth's PHSR Special Interest Group on Twitter @PHSR_AH
By the end of this session, participants will be able to:
- Recognize the need for HSR and PHSSR to be translated for various audiences.
- Locate resources and materials available to help researchers translate their findings to decision-makers.
- Understand how new technology and interactions with media can help in reaching decision-makers.
- Make informed decisions about whether, when and how to tailor research for use by practitioners, policymakers or other groups.
Kristin Rosengren is Director of Communications at AcademyHealth, leading the organization’s public relations, marketing and publication efforts. Prior to joining AcademyHealth, Ms. Rosengren provided strategic communications counsel to clients in the health care and pharmaceutical industries as an Account Supervisor at Ketchum Public Relations. Her experience includes proactive and reactive public relations efforts for pharmaceutical manufactures, providers, payers and voluntary health organizations. Ms. Rosengren is a 14-year veteran of the public relations industry, having also worked in health care information technology and for the independent public relations firm McNeely, Pigott & Fox in Nashville, Tenn. She holds a Bachelor’s Degree in journalism and public relations from the University of Georgia.
joined CRD Associates in 2009, bringing with her ten years of collective experience in health policy, government relations, writing and communications, and coalition management. As a senior member of the CRD Associates government relations and strategic consulting team, Emily helps her clients promote and protect their interests in the nation's capital. In this capacity she serves as Executive Director of the Coalition for Health Funding, representing more than 70 national organizations that support a strong and sustained investment in public health programs. Previously, Emily served as the director of government relations for AcademyHealth, a professional society representing 4,000 health researchers, policy analysts, and practitioners. Prior to joining AcademyHealth, Emily served as a senior health policy analyst with the U.S. Government Accountability Office (GAO) where she conducted research and developed written reports and testimony for Congress on health policy issues, including clinical trials, drug safety, HIPAA coding standards (e.g., ICD-10 and CPT), group purchasing models, and hospital community benefits. In addition, she managed special initiatives on behalf of the Health Care Team Managing Director and the U.S. Comptroller General. Emily serves on the Associates Board of Directors of the Wolf Trap Foundation for the Performing Arts, and volunteers as a youth lacrosse coach for the Alexandria Lacrosse Club. Emily holds a Master of Public Policy from The Johns Hopkins University and a B.A. in Political Science and English from the University of Massachusetts Dartmouth.
Harold Cox is the Associate Dean for Public Health Practice at the Boston University School of Public Health. Prior to joining Boston University, Harold served at Chief Public Health Officer for Cambridge, MA., where he was responsible for managing all aspects of the city's health department. Trained as a social worker at University of Texas at Austin, Harold has more than 25 years of experience in direct service, administration, and advocacy in a variety of health care settings. Harold has testified before the US House of Representatives on AIDS funding, and before the Massachusetts Legislature on various topics including asthma, AIDS, and public health statewide infrastructure. He is the past president of Massachusetts Public Health Association, and past president Multicultural AIDS Coalition. He is a member of Massachusetts Commission on Health Disparities, and the Delta Dental's Oral Health Foundation.
Harold is the recipient of the American Public Health Association's Milton and Ruth Roemer Prize for Creative Local Public Health, the Rebecca Lee award for outstanding commitment to public health from the Massachusetts Dept of Public Health, and the Hilliard award for outstanding achievement form Massachusetts Health Officers Association.